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Marketing strategy

Innovation, one of Groupe SEB’s cornerstones!

From creating innovative products and services to the shopping experience at the retailer, we are committed every day to improving the lives of consumers and shoppers around the world.

We rely on the history of our brands and the commitment they generate to build innovative approaches, develop loyalty and attract new consumers.

The diversity of our distribution channels, the breadth of our product line and the depth of our brand worlds provide an inexhaustible source of inspiration.

At Groupe SEB, we know that home life contributes greatly to the richness of a culture. This is why we are constantly adapting our activation strategy and developing targeted product offers supported by strong local brands.

Joining marketing means collaborating with passionate teams who put their creativity, talent and energy to work, improving the everyday lives of millions of households. Are you as passionate as us? We’re waiting for you!

Feryal REHMAN
Product manager

As a marketing professional, my favorite brands are those that, thanks to breakthrough innovations, are really going to bring added value to our consumers. And our continuous innovation, guaranteeing the best consumer experience, and our entrepreneurial spirit, consistent with my management style, are the reasons you hear me say day after day: “Joining Groupe SEB was the right choice!”

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Marketing strategy