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A skill, a profession, a strategic lever

Innovation is one of our five core values and has been a priority for Groupe SEB since it was founded.

Our goal? To make consumers’ everyday lives easier and more enjoyable, all around the world. From the invention of the SEB pressure cooker in 1953 to the cordless iron launched in 2012, the Cookeo Connect in 2014, the i-Companion in 2016 and the Body Partner in 2017, our Group loves reinventing everyday things.

Our innovation strategy? To provide products and services tailored to everyone’s needs, based on the major consumer habits and trends, performance, technology and societal challenges (health and well-being, nutrition, sustainable development, connected products, etc.).