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Our multi-brand strategy

With a portfolio of 30 brands and 60 product families, Groupe SEB meets the diverse expectations of consumers around the world and provides appropriate and complementary solutions to the strategies of its distributors.  

Our brands are present in both mature and emerging markets and are tailored to specific local characteristics. Each brand has a well-defined identity with specific values that are expressed through the range, features and design of its products and a style of communication unique to each.  

The brands fall into three broad categories: consumer brands, premium brands, and professional brands.