As a Key Account Manager, I’m the sales contact between Groupe SEB and our larger retailers. It’s down to me to sustainably develop the turnover of my categories with these retailers while focusing on my margins. My job involves negotiating the product referencing, optimising our product ranges and developing commercial and promotional operations. I need to be proactive, suggesting sales initiatives, and reactive, supporting my customers in their requests and concerns. Once we agree a sales roadmap, I pass our objectives on to the Sales Director and our Sales team to relay them to the stores. Of course, if we’re to hit our targets I need to be in regular contact with our in-house teams, especially those in marketing, category management and training.
I liaise with many different people day to day and our customers present us with new challenges all the time. It’s fascinating.