Brands that are close to you

Brands that are close to you

Leading positions

Groupe SEB has over 20 very well-known brands in many product families. This has enabled the Group to develop its leadership in mature markets such as Europe, North America and Japan as well as emerging markets that are today enjoying flourishing growth such as China, Brazil, Russia and Turkey.

Amongst the emblematic brands in the Group's portfolio are TEFAL, MOULINEX, KRUPS, LAGOSTINA, ROWENTA, SEB and CALOR, but also ALL-CLAD for very high-end cookware, SUPOR, China's market leader and ARNO, a leading brand in Brazil.

Global leadership with local and complementary offers

The Group has chosen to follow a multi-brand strategy allowing it to manage its activities on a global level while responding to the specific features of local markets and respecting the culinary habits and traditions of each country.

The Group's brands and products are sold in over 150 countries and are present in every retail channel: superstores, supermarkets, specialist stores and through e-commerce.

Groupe SEB creates its products with high standards in terms of quality and repairability. It has an international network of approved repairers.

SEB Group products and brands are part of everyday life and the collective history of consumers worldwide.