Strategic Marketing
Strategic Marketing

Strategic Marketing

Passion for innovation is one of most critical values.

We bring it to life every day by creating imaginative new products and services. Our secret ? An approach that closely links strategic marketing, research & development and design.

International Product Managers and Directors manage one or several product families. Always on the look-out for trends and consumer demands worldwide, they design product concepts that they then submit to the Research & Development teams for technical feasibility and business profitability studies. They also work closely with the design team and define the communication strategy using our brand platforms. And finally, in collaboration with the local Operational Marketing teams, they prepare the product launches and commercialisation in key countries.

 

EXPLORATION, CREATION, DEVELOPMENT. Use your imagination in an environment where there’s never a dull moment.

Strategic Marketing
International Product Manager «Beverages and Electrical Cooking» within the Strategic Marketing Department High-End.

Rachel

I began my career in Brazil, in the marketing field – first as an Assistant, then as a Coordinator and finally as a Manager. After that I came to France to be an Internal Communication Manager and progressed to International Product Manager. Currently, I take care of the Heineken partnership. It’s a really multicultural environment (we work with 150 countries) where I work closely with technical, design and research teams as well as suppliers. I also take care of the communications that follow product launches. I love the diversity - there’s no such thing as routine. You need to be curious, know how to innovate and understand trends. Our advantage is that everyone has a product made by the  Group at home so we’re very close to our customers. This closeness is echoed throughout the company: our managers and directors live development !

If you’re prepared to be mobile, there are really interesting opportunities in France and overseas.