Tefal and Intermarché join forces in aid of UNICEF
Since September 2010, Tefal has been engaged with the humanitarian organization UNICEF, already acting in more than 150 countries for health, education and child welfare.
Through cause-related marketing campaigns, the brand donates 1€ to UNICEF for each dedicated product sold, funding then a day of good nutrition. In spring 2013, Tefal joined forces with the French supermarket chain Intermarché. They set up together a Loyalty operation that has raised almost €378,000 in just three months! This amount will be dedicated to child malnutrition in Burkina Faso and will support as many days of nutritional treatment to take care of children suffering from acute malnutrition. Fighting against this scourge is a key priority for UNICEF.