Groupe SEB wins first prize at Open Innovation seminar
Groupe SEB took part in the first Open Innovation Seminar at the EDHEC Business School on March 27th and 28th , 2012.
The seminar put 500 students to work in groups on subjects suggested by 12 companies. The students had 4 hours in which to come up with ideas, structure them and prepare a 4-minute presentation in English.
Groupe SEB had prepared two subjects related to the launch of an innovation:
- Day 1: “Rowenta Derma Perfect - Launch a new pulsed light home depilation device”
- Day 2:”Moulinex Cookeo - Launch a new intelligent cooker”
The topics relating to Groupe SEB products topped the ranking:
- The 1st prize went to the group of students working on the Cookeo project (March 28)
- The 2nd prize was awarded to students preparing the Derma Perfect launch (March 27)
Congratulations to all the participants and specially to the winners !