Groupe SEB amongst the best minds in consumer intelligence
On Friday September 15, Groupe SEB was selected to participate in the Customer Intelligence European Summit in London and was amongst the 3 European finalists in the ‘Rookie’ category with the consumer insight tool ‘SEB & You’.
The Customer Intelligence Summit Vision Critical’ is the biggest gathering of the best minds in customer intelligence. This year, Mathilde Antras & Valérie Satre participated with SEB & You : Groupe SEB’s own in-house Insight Community tool allowing the Group to establish and create a long-term consumer community available to answer any type of questions regarding home equipment. Mathilde Antras, Market Intelligence Manager : “ It’s very fulfilling to get the international recognition for this project! Vision Critical is seen as one of the worldwide references in terms of consumer insight communities and it’s a great achievement that SEB & You is highly valued by our peers after only a few months running. We are very proud of this success !”
For more information : http://emea-summit.visioncritical.com/