Operational Marketing
Operational Marketing

Operational Marketing

Partnership is key to our success.

Our operational marketing teams collaborate closely with their colleagues in strategic marketing to drive business results and develop our market position in the 150 countries where our products are sold. Their input and team spirit have generated excellent results.

Every second, somewhere in the world, seven customer s choose a Group SEB product.

Our Operational Marketing teams take the strategic marketing policy and apply it locally. As the experts in their specific markets, our Product Managers decide how best to adapt the different components of the marketing mix (for instance price, product, promotion and distribution) using the results of their market research. They also support the Sales teams by creating tools such as in-store promotions and sales initiatives.



Do you want personal challenge plus team spirit ? Then join us here and enjoy work that’s rich and varied.

Operational Marketing
Product Manager « Home and personal care ».


Our work is as diverse as our products. And we need to think strategically about all of it – whether that’s background analysis encompassing competitors, distribution and market trends; prioritising goals and motivating teams around them; or launching plans that include media, PR and events. What’s more, every product has its own personality and its own challenges. So nothing is routine. We monitor our direct and indirect sales very closely too so we can deliver key information to the different teams we work with and often play a coordinating role for. We also prepare distributor presentations on the products themselves and experience the reality of the field every day. You need to be a good communicator, know how to adapt to changes and, in today’s digital world, be e-talented !

Making a product successful is an exciting journey – and one that’s great fun to share. One of the brilliant things we have here is team spirit. And the freedom we have to make decisions helps us to move forward fast.